Hyderabad: Indian cricket star Virat Kohli has built a strong business portfolio alongside his cricket career. Over the years, he has invested in several companies, launched his own brands and partnered with leading businesses across sports, fitness and lifestyle.
Most recently, Kohli expanded his business presence by launching a new high-performance sportswear and footwear collection under his One8 brand after joining hands with Agilitas Sports.
One8 Becomes Kohli’s Flagship Brand
Virat Kohli co-founded One8, which has now become his flagship sportswear and lifestyle brand under Agilitas Sports. The new collection includes sportswear, footwear and accessories. According to the company, the brand sold more than 1.5 lakh pairs of shoes within the first 24 hours of launch.
Investment in Agilitas Sports
Kohli has also invested around ₹40 crore in Bengaluru-based Agilitas Sports. He holds a minority stake in the company and plays an active role in its growth strategy. The partnership also marks the end of his long association with Puma.
Other Businesses Owned by Virat Kohli
Apart from One8, Kohli has invested in several businesses across different sectors. He owns a 12 percent stake in FC Goa, an Indian Super League football club. He has also invested in Blue Tribe, a plant-based food company, and Rage Coffee, a direct-to-consumer coffee brand. In the fitness sector, Kohli has launched Vault by Virat Kohli, a premium fitness and wellness venture.
Brands No Longer Associated With Kohli
Virat Kohli has ended his association with Puma after reportedly turning down a contract extension. He has also stepped away from WROGN, the fashion brand that he previously co-created and promoted.
Other Indian Cricketers in Business
Several former and current Indian cricketers have also built successful businesses outside cricket. MS Dhoni owns the SEVEN sportswear brand and is associated with SportsFit gyms. Sachin Tendulkar co-owns the clothing brand True Blue and has invested in Smaaash. Yuvraj Singh founded the YouWeCan (YWC) lifestyle brand. Kapil Dev owns Kaptain’s Retreat and has invested in SAMCO Securities. Sourav Ganguly recently launched Souragya, a premium ethnic wear brand.
Virat Kohli’s growing business portfolio shows his focus on building long-term brands beyond his cricket career.