Editorial Policy
SOUTH MATTERS
South Matters Editorial Policy
1. Vision & Mission
South Matters is an independent digital media platform dedicated to amplifying stories, voices, and perspectives from South India. Our mission is to deliver accurate, balanced, and insightful news and features that represent the cultural, political, and socio-economic pulse of Andhra Pradesh, Telangana, Tamil Nadu, Kerala, and Karnataka.
We believe in truthful storytelling, regional relevance, and constructive journalism that adds depth to public discourse.
2. Editorial Independence
Our editorial decisions are made free from political influence, commercial interests, or external pressure.
No advertiser, sponsor, or political entity dictates what we cover or how we report it.
Editorial integrity and reader trust are the foundation of South Matters.
All stories are published based on public interest, factual accuracy, and relevance to South Indian audiences.
3. Accuracy & Verification
• Every piece of news is fact-checked before publication.
• Sources are verified, and information is cross-checked using official documents, credible media, and direct statements.
• If an error occurs, corrections are promptly issued with full transparency.
• We avoid speculation and rumor; every claim must be attributable to a reliable source.
4. Fairness & Balance
South Matters presents multiple perspectives on issues.
Reporters and editors ensure that coverage is:
• Fair — without bias or favoritism.
• Balanced — representing diverse opinions when conflicts arise.
• Respectful — avoiding inflammatory or sensational language.
We strive to inform, not influence.
5. Editorial Tone & Style
Our editorial tone is:
• Bold but factual — inspired by clear, impactful journalism.
• Regional yet global — rooted in the South, with a lens on the world.
• Empathetic and analytical — not just reporting events, but explaining their context and impact.
We follow a neutral, clear, and accessible writing style suitable for both readers and Google News standards.
6. Sources & Attribution
• Anonymous sources are used only when absolutely necessary and must be verified by editors.
• Quotes, photos, and information are properly attributed to original sources.
• AI tools, if used in research or content assistance, are disclosed in line with transparency principles.
7. Conflict of Interest
All contributors and editors must disclose any personal, political, or financial conflicts that could influence coverage.
South Matters prohibits staff from accepting gifts, favors, or payments that could compromise journalistic integrity.
8. Corrections & Clarifications
If inaccuracies are identified:
• Corrections will be updated within 24 hours of verification.
• A note will be added to the article explaining the correction.
Readers can request corrections by emailing reach@southmatters.com.
9. Reader Engagement
We welcome reader feedback, tips, and suggestions.
Constructive criticism helps us grow and maintain accountability.
Community voices are central to what South Matters represents.
10. Ethical Standards
South Matters adheres to the Press Council of India’s journalistic ethics, including principles of:
• Truth and accuracy
• Independence
• Fairness
• Humanity
• Accountability
We are committed to avoiding content that promotes hate, discrimination, or misinformation.
11. AI & Automation Disclosure
When AI-generated or AI-assisted content is published (for example, visual data or language tools), it is clearly labeled. Editorial judgment and human oversight remain central to every piece of content.
12. Updates to Policy
This policy is reviewed every six months to stay aligned with evolving journalistic and digital standards.
Contact the Editorial Team: