Apple is set to host its “Surprise and Shine” event on September 9, 2026, at the Steve Jobs Theater in Apple Park. The company is expected to unveil new iPhone models along with updates to the Apple Watch and other products.
The biggest attraction could be Apple’s first foldable iPhone, while the iPhone 18 Pro and iPhone 18 Pro Max are also expected to feature prominently.
Apple September 9 Event: What to Expect
The Apple September 9 event will begin at 10 a.m. Pacific Time, or 10:30 p.m. IST in India. Apple is expected to focus on its next-generation iPhone lineup during the event.
The company has not confirmed all the products that will be announced. However, reports suggest that Apple could introduce several major hardware upgrades, making this one of its most anticipated launches of the year.
Foldable iPhone and iPhone 18 Pro
The most significant announcement could be Apple’s first foldable iPhone. Reports suggest the premium device could carry the “iPhone Ultra” name, although Apple has not officially confirmed the name.
The iPhone 18 Pro and iPhone 18 Pro Max are also expected to receive upgrades. Rumoured improvements include a new-generation processor, camera enhancements and other performance updates.
The standard iPhone 18 is reportedly expected to launch at a later date rather than alongside the Pro models.
Apple Watch and Other Products
Apple could also introduce new Apple Watch models during the September 9 event. Updated AirPods and other hardware products may also be announced.
There is also speculation about updates to Apple’s home products, including the HomePod mini and Apple TV. However, these reports remain unconfirmed until Apple makes an official announcement.
The event could also be significant for Apple’s leadership, as it is expected to be the first major product launch under incoming CEO John Ternus, who is set to succeed Tim Cook.